Millions of dollars in political TV ads are about to begin airing to influence Californian voters on Prop. 50, a November special-election measure. Prop. 50 seeks to set aside congressional boundaries drawn in 2021 and could affect control of the U.S. House and the fate of many of President Trump's far-right policies. Opposition groups have booked more than $10 million in airtime, while supporters have purchased at least $2 million and plan to expand buys. The campaign has already deployed glossy multi-page mailers, and voters will begin receiving election materials ahead of the November vote.
Millions of dollars worth of political TV ads are expected to start airing Tuesday in an effort to sway Californians about a November ballot measure seeking to send more Democrats to Congress and counter President Trump and the GOP agenda, according to television airtime purchases.
The special-election ballot measure - Prop. 50 - will likely shape control of the U.S. House of Representatives and determine the fate of many of Trump's far-right policies
"This early start is a bit stealthy on the part of the no side, but has been used as a ploy in past campaigns to try to show strength early and gain advantage by forcing the opposing side to play catch up," said Sheri Sadler, a veteran Democratic political media operative who is not working for either campaign. "This promises to be an expensive campaign for a special election, especially starting so early."
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