"The Commission said its investigation found that Google "abused its power" by favouring its own online display advertising technology services to the detriment of competitors, online advertisers and publishers. The investigation focused on Google's AdX exchange and DFP ad platform, tools that bring together advertisers, who want to market their products, with online publishers, who want to sell commercial space on their websites."
"Under Section 301 of the Trade Act of 1974, the United States may impose penalties on foreign countries whose actions are deemed "unjustifiable" or "unreasonable," or that place a burden on US commerce. "I will be speaking to the European Union," Trump told reporters at the White House on Friday."
""At this stage, it appears that the only way for Google to end its conflict of interest effectively is with a structural remedy, such as selling some part of its Adtech business," said EU Competition Commissioner Teresa Ribera."
The European Commission fined Google €2.95 billion for abusing its dominant position in the advertising technology industry by favouring its own services. The investigation found Google "abused its power" by privileging its online display advertising technology services to the detriment of competitors, online advertisers and publishers, focusing on AdX and DFP. Google has 60 days to propose remedies and plans to appeal. EU Competition Commissioner Teresa Ribera suggested a structural remedy, such as selling part of its Adtech business. US President Donald Trump called the fine "very unfair" and threatened a Section 301 trade proceeding while saying he will speak to the EU.
Read at euronews
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