"As we have seen, Donald Trump has a penchant - no, an obsession - with naming and renaming structures and concepts after himself. Though he does not own many of the high-rise buildings where his name has been etched out in a gold-plated typeface, he has branded himself as a supposed successful and trendsetting business executive whose label carries sophistication and enormous cachet."
"As we know, however, if the luster had ever truly existed upon his seal, it has certainly tarnished over the course of his presidency. Several building owners and corporate conglomerates have removed the "Trump" moniker from their properties, exposing the brand's artificiality and the cold stone and plaster beneath. Not long after workers drilled and attached his name to The John F. Kennedy Center Memorial for the Performing Arts on the shores of the Potomac River in Washington, D.C.,"
Donald Trump pursues naming and renaming structures and concepts after himself, projecting a branded image of success and sophistication. He does not own many buildings where his name appears in gold-plated type, yet the name functioned as a symbol of status. That luster has tarnished during his presidency as building owners and corporate conglomerates removed the "Trump" moniker, revealing the materials beneath. Workers attached his name to the John F. Kennedy Center Memorial for the Performing Arts, prompting denunciations from Kennedy family members, and provoking outrage from Maria Shriver, who called the renaming unacceptable.
Read at LGBTQ Nation
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