"I felt it was so depraved... and it was so offensive to me. I was so anxious about it. And one of my favorite sayings is, 'Action absorbs anxiety.' So he got to work. Fueled by anger at the Trump administration's immigration policies, he thought about what would get the president's attention."
"Resist and Unsubscribe, Galloway's online campaign, doesn't involve marches or picket lines. Instead, it asks consumers to each make a small, personal sacrifice: Cancel their subscriptions or delete the apps of the ten consumer tech companies he has identified as having 'outsized influence' over the national economy and President Trump."
"What he came up with was a targeted boycott—'a temporary, coordinated pullback from consumer discretionary spending,' as he puts it, and one that seeks to do maximum damage in the industries that seem to call the most shots in Trump administration policy: tech and AI."
Scott Galloway, an NYU marketing professor and podcast host, created a boycott campaign called 'Resist and Unsubscribe' in response to the Trump administration's immigration policies. Triggered by Homeland Security Secretary Kristi Noem's characterization of a slain ICU nurse as a 'domestic terrorist,' Galloway decided to target Big Tech leaders with outsized influence over national policy. The campaign asks consumers to cancel subscriptions or delete apps from ten major companies: Amazon, Apple, Google, Microsoft, Paramount+, Meta, Uber, Netflix, OpenAI, and X. Rather than traditional protest methods, the campaign emphasizes personal sacrifice and asks consumers to forgo convenience for a higher purpose.
Read at Fortune
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