"As designers, we constantly make decisions. Whether we design objects, devices, websites, apps, or policies, we choose one option over another, setting parameters for subsequent actions to unfold. The law of unintended consequences observes that every decision made can have both positive and negative outcomes that were not foreseen by the person making the decision."
"Designers went from niche artisans to cultural icons. Apple became not just a company, but a symbol of design perfection. For thirty years, this was the pinnacle of what it meant to "design technology." Ive's era gave us the form language of the modern world: clean, minimal, achingly precise. But that world is now dissolving beneath our feet."
"To be clear, many of these are ideas that OpenAI has leaked specifically so the media can continue to pump up its valuation and continue to raise the money it needs - at least $1 Trillion over the next four or five years, and I don't believe the theoretical (or actual) costs of many of the things I've listed are included."
Design choices shape subsequent actions and can produce unforeseen positive and negative consequences through the law of unintended consequences. Design practice now intersects deeply with artificial intelligence, reshaping team dynamics, industry valuations, and expectations for technical feasibility. Cultural touchstones of design, such as Apple’s Ive-driven minimalist form language, face disruption as new paradigms emerge. Startup behavior around AI can prioritize hype and fundraising over transparent accounting for development costs and downstream impacts. Global recognition programs and juried competitions offer designers opportunities for exposure and validation. Curated editor picks foreground critical perspectives that encourage more systemic thinking about design outcomes.
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