The article stresses the importance of speed to market for startups and growth teams, especially when launching innovative products that address specific gaps or user needs. Although launching quickly can provide a competitive edge, it often leads to the accumulation of design debt—shortcuts taken in the design process that can result in usability issues and product inconsistencies. The article warns that neglecting these design flaws can compound over time, ultimately hindering team velocity and user satisfaction, necessitating strategies to manage design debt effectively.
In a high-speed environment, teams typically launch products quickly and iterate based on user feedback. Design decisions are often made under pressure, real quick.
Like financial debt, you're making a tradeoff, except instead of money, you're borrowing time by skipping the consistency and usability in your designs.
The longer that it's ignored, the more expensive it becomes to fix. Eventually, design debt slows down your team and damages your product's user experience.
Support teams are burdened with user complaints. Developers face a mountain of bugs and inconsistencies, which leads to your team's velocity beginning to stall.
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