Gloria Diaz Alonso shares her experience of advocating for accessibility in the business setting. Initially, she struggled to gain support, receiving feedback that accessibility held little value for the company. Upon reflection, she realized her approach lacked a clear business case, essential for translating the importance of accessibility into terms stakeholders understood. By learning to speak the language of business, she transformed her strategy, emphasizing that making a compelling case for accessibility aligns with broader business goals and benefits everyone, not just those with disabilities.
“People don't manage to understand the real value. How can they say it has no impact?” I realized that I was not communicating the value correctly.”
“If you want to move things forward in a company, you have to have a business case. I never thought that being a UX Designer would imply building so many of them.”
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