"Think about the last time you downloaded a new app. You were probably excited to try it out, maybe even hungry to order food or eager to check out content. But then comes the first gate: the signup screen. This single moment decides whether someone joins or bounces. A signup flow that feels smooth can make users think, "Alright, this app gets me." A clunky one? They'll drop it before the journey even starts."
"You type your email, get a code, and enter it right there. Clean and simple. Why it works: It's faster than creating and remembering a password. Great for apps where users don't need a long-term account, like one-time bookings or event registrations. What to watch out for: Emails don't always arrive instantly. That tiny delay can feel like forever, and the moment a user switches to their inbox, you risk losing their focus. Even worse, some users never return to finish entering the code."
Signup screen performance determines whether users join or abandon an app at first contact. Teams often select signup patterns based on trends rather than fit, and each pattern carries trade-offs and specific contexts where it shines. Email+OTP enables fast entry without password creation, suiting one-time bookings or short-lived sessions, but email delays and inbox switching increase abandonment risk; provide clear progress feedback and a visible resend option. Email+password is familiar and self-contained, which suits professional or financial products, but it creates password fatigue, weak or forgotten credentials, and early cognitive load that can drive drop-off.
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