"All the walls that might keep us in secondary or even tertiary roles are down, and this is the time to start using what we have learned so far to discover a new design value that transcends mockups and points to the entire business."
"Historically, all product design constraints have been driven by dismissing the value design can bring to companies and their products. Although this value is obvious, some companies and leaders still resist seeing design teams from a more protagonist perspective."
"The barriers limiting designers' roles in companies are diminishing, allowing for a redefined influence in product design. This change is driven by a new digital work revolution, which encourages a more integrated approach to product development."
The barriers limiting designers' roles in companies are diminishing, allowing for a redefined influence in product design. Historically, design's value has been overlooked, but a shift is occurring. Companies are beginning to recognize the importance of design teams as key players rather than secondary contributors. This change is driven by a new digital work revolution, which encourages a more integrated approach to product development. The article emphasizes the need for designers to embrace this moment and assert their value within the industry.
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