Product redesign is a strategic necessity as audience preferences change over time. Stakeholders must be presented with a thorough proposal document that clearly outlines the purpose and value of the redesign. This includes defining the project's scope and addressing the shortcomings of the current design. By focusing on measurable business outcomes, such as engagement rates, and articulating the specifics of how the redesign will positively impact the business, the proposal can secure necessary buy-in from management and stakeholders.
When proposing redesign to stakeholders, it is essential to prepare a document that creates context and answers common questions about the project.
Clearly state the purpose of the redesign, focusing on tangible business value, like improving engagement rates, rather than abstract terms like 'improve UX'.
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