Design practice faces continuous disruption driven by evolving techniques, tools, and a 2025 shift in sentiment. Technical optimism is no longer unanimous as AI increasingly delivers aesthetic results at high speed. Creative professionals confront economic uncertainty and must reconsider what creativity means when machines can create. Designers are urged to be proactive, making current teams and work stand out instead of waiting for new opportunities. Organizational assumptions about manager concern for productivity are questioned, and there is skepticism about whether audiences exist that both value craft and can change practices. Motion remains essential for product feel, guiding attention and reinforcing brand.
Disruption seems to be the norm for design, especially when it comes to the techniques and tools we employ in our craft. In 2025, the field faces yet another shift. Technical optimism seems to have lost unanimity, and creative professionals are trying to understand their place in a future of economic uncertainty, in which AI seems capable of delivering aesthetic quality with unmatched speed.
If you're a designer and you're in a spot where you're sitting and waiting to get picked for the shiny cool new project, stop waiting. Make your current team, your current work, the shiny cool new thing. Let's stop pretending that managers care about productivity For those of us who care about improving how we work and, specifically, about making better software, is there even an audience out there that both cares about doing things well and has the ability to change their practices?
For those of us who care about improving how we work and, specifically, about making better software, is there even an audience out there that both cares about doing things well and has the ability to change their practices? How I approach motion in product design Motion is critical for how a product feels. It guides attention, reinforces brand personality, and can make an interface feel more responsive. Motion has been a core part of my design process, going way back to the days when Principle was king.
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