"You likely know, or at the very least know of, a designer who just gets it. I'm talking about the designer who solves complex problems with elegant, user-centred, buildable solutions without breaking a sweat. Or maybe that designer who turns everything they touch into something genuinely beautiful. Or even the one who gets up on a stage and says what we're all thinking more clearly and eloquently than we can."
"The answer is intuition. They inherently understand what you don't, and it's the thing that separates good from great in every field. Paul McCartney just "gets" music. Einstein just "got" Physics. Chumbawamba just "gets" knocked down ( and they get up again). But what do we really mean when we say intuition when it comes to design, and why is it resurfacing so vehemently as AI comes into our practice, guns a-blazin'?"
"If you unpack the concept of intuition, what is it really? For psychologist Daniel Kahneman*, "intuition is thinking that you know without knowing why you do." People who intuit correct solutions easily have trouble explaining their process in reaching them. (Zulz) Cognitively, intuition is explained by unconscious processes, and might also be called "expertise". The brain is very good at learning implicitly, and can compare stored memories, patterns, and even emotions with a current scenario without "thinking"."
Intuition in design emerges from implicit expertise and unconscious cognitive processes that match patterns, memories, and emotions to current problems. Intuitive designers rapidly generate elegant, user-centred, and buildable solutions and often struggle to articulate their reasoning. Cognitive mechanisms like mental schemas allow complex 'chunks' of knowledge to activate without conscious thought, enabling fluent performance (for example, driving). The rise of AI in design raises questions about intuition's role and whether it can be cultivated when not present. Practice, exposure, and developing tacit knowledge can strengthen intuitive judgment but may not feel instantaneous at first.
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