"Each minute, millions of teens scroll through videos on social media platforms. These platforms are designed to connect people, but their overuse among young users is leading to serious, unintended consequences. The impact of social media on teen mental health has received significant media attention. After Facebook became available to American college students, their rates of depression rose by 7% and anxiety by 20%."
"But the effects of endless scrolling go beyond mental health. Consuming video content on social media also takes a toll on the environment. Watching TikTok for just one minute generates 2.63 grams of CO₂ equivalent emissions. With one billion users spending an average of 46 minutes per day on TikTok, this adds up to 14.7 million tonnes of CO₂ emissions annually-equivalent to flying the entire population of London to New York."
Design decisions set parameters that shape subsequent actions and can produce unforeseen positive and negative outcomes. Social media platforms intended to connect people have contributed to increased teen depression and anxiety and to negative online experiences such as exclusion. Video consumption on social platforms generates measurable carbon emissions, with aggregate usage producing millions of tonnes annually. Designing products and websites involves choices about materials, manufacturing, transport, cost, function, and end-of-life, all of which influence environmental and social consequences. Anticipating and planning for unintended outcomes is therefore essential in design practice.
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