The article highlights the importance of small, often overlooked UX moments in product design that significantly enhance user experience. It contrasts flashy UI elements with thoughtful details that contribute to a smooth and pleasurable interaction. Examples include calming loading animations and supportive empty states that prevent user frustration. These design choices are deemed essential in creating a product that users appreciate and enjoy, despite lacking visibility in trends or social media.
Loading spinners that don't drive you mad: instead of a spinning disaster or awkward animation, it's calm, clean, and soothing. That's the difference between 'ugh' and 'okay, I'll wait.'
Empty states that don't feel like failure: a thoughtful empty state feels like a gentle pat on the back instead of leaving you to stare at a blank screen.
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