""If my boss pulls out a phone, I'll know I've lost him." A Director of UX told me, highlighting the realities of design presentations. You can have solid research, great insights, and practical recommendations. But if you can't hold your team's attention? You won't get approval. Another designer confided: "I know my work would help thousands of users, but I can't get my team to care. Do I need to do something flashy like an animation?""
""Here's what I've learned after talking with 21 design leaders: getting stakeholder buy-in hinges on keeping their attention on what matters. But here's the good news: You already have the exact skills you need. You just need to complete the loop. The three types of attention, and why stakeholders tune out Many designers believe the solution to presentation problems is to make it cleaner, with fewer words and stronger visuals. That could work, but it's the much harder approach.""
Stakeholder approval hinges on holding attention during design presentations; solid research and clear recommendations are insufficient without engagement. Designers often lose teams when stakeholders disengage, even if solutions would benefit many users. Attention must be focused on what matters to secure buy-in. Designers already possess relevant skills for engaging attention but need to complete the loop between research, communication, and stakeholder engagement. Many designers assume cleaner slides and stronger visuals will solve attention problems, but that approach can be harder than directly applying attention-focused techniques tailored to stakeholders' needs.
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