"Together, these concepts underscore a fundamental truth: users interact with products based on the information presented to them, and that must prioritize clarity and intuitiveness."
"If your product isnât intuitive enough that users can figure it out without guidance, youâre likely losing customers."
The article discusses the concept of a "Norman Door," referring to a design so poor it requires explicit instructions for use, exemplifying how poor design can lead to user frustration and lost conversions. It emphasizes the importance of creating intuitive products that the average user can understand without prior knowledge or instruction. By reflecting on the experience of users rather than designers, product managers can avoid the pitfall of designing for their own understanding and instead focus on clear affordances to guide users effectively, as demonstrated by Robinhoodâs accessible interface.
Read at Entrepreneur
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