Diarrha N'Diaye-Mbaye, a pioneering entrepreneur, has decided to close her beauty startup, Ami Colé, which specialized in makeup for darker skin tones. Launched in 2021 and popular among celebrities, the brand garnered over $3 million in venture capital. N'Diaye-Mbaye highlighted that after reviewing her options, she found the market unsustainable, revealing tensions between her vision and investors' expectations. Despite having a loyal customer base, competition from larger brands and inconsistent sales performance hindered the company's growth and led to its closure.
"After looking at every option, it became clear that continuing in this current market wasn't sustainable."
"Despite pouring a sizeable chunk of its budget into marketing, Ami Colé struggled to compete with bigger companies with deeper pockets."
Collection
[
|
...
]