""After looking at every option, it became clear that continuing in this current market wasn't sustainable.""
""Despite pouring a sizeable chunk of its budget into marketing, Ami Colé struggled to compete with bigger companies with deeper pockets.""
Diarrha N'Diaye-Mbaye, a pioneering entrepreneur, has decided to close her beauty startup, Ami Colé, which specialized in makeup for darker skin tones. Launched in 2021 and popular among celebrities, the brand garnered over $3 million in venture capital. N'Diaye-Mbaye highlighted that after reviewing her options, she found the market unsustainable, revealing tensions between her vision and investors' expectations. Despite having a loyal customer base, competition from larger brands and inconsistent sales performance hindered the company's growth and led to its closure.
Read at TechCrunch
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