GetWhy, a Copenhagen-based consumer research technology company, has secured an additional $20M in funding, primarily led by PeakSpan Capital. This funding supports their growth ambitions, particularly the opening of a U.S. office in 2025, intended to enhance their engagement with the American market, which constitutes the majority of their revenue. PeakSpan Capital recognizes the potential of AI-driven consumer insights to transform brand operations globally and expresses commitment to supporting GetWhy's mission of delivering exemplary results for a diverse range of customers.
"We see a tremendous potential in the market for AI-driven consumer insights, which we believe will fundamentally transform how global B2C and B2B brands operate. GetWhy is leading this transformation with their cutting-edge technology and an impressive track record of delivering results for customers of all sizes, especially enterprises," says Phil Dur, co-founder and Managing Partner at PeakSpan Capital.
"It's crucial for GetWhy to establish a presence in the U.S., and I'm very pleased that we're now able to open an office there. Some 60 per cent of our revenue comes from the U.S., so this is a natural and necessary step for us to get closer to our current and potential American customers and solidify our position as a market leader driving the industry forward," says Casper Henningsen, co-founder and CEO of GetWhy.
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