""The richer were getting richer through the stock market, and people who didn't have the means weren't learning about it elsewhere," Halimi said. "We saw this really big gap.""
""The institutional players are moving too slow," she said. "That's the advantage we have as a startup. We're able to move and innovate much faster.""
"Alinea helps users build their wealth portfolios. Compared to its Big Tech and fintech peers, Alinea has an edge in engaging new investors."
"In true Gen Z fashion, Halimi and Lakhani focus on innovative strategies rather than traditional advertising methods to attract users."
Gen Z entrepreneurs are reshaping the business world, exemplified by Eve Halimi and Anam Lakhani's Alinea, an investment platform launched in 2021. After observing wealth disparities during their Wall Street internships, they aimed to bridge the gap in financial education and access. Alinea empowers users to build wealth portfolios, leveraging its agility as a startup in the fintech sector. Unlike traditional institutions, Alinea is built on digital technology, allowing for rapid innovation and engagement with new investors, securing significant funding to support its growth.
Read at www.businessinsider.com
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