Mau Holding Invests in Sjung, and Changes Strategy

"Rapidus reports that Mau Holding, the investment arm of Malmö University, has made its third investment and first this year, backing Sjung, a startup developing a music app designed for preschool educators. The move marks a shift in strategy, which has introduced a new investment model aimed at accelerating the commercialization of ideas emerging from the university. Since its establishment in 2018, following Malmö University's transition to university status, Mau Holding has made only two investments, one in 2021 and one in 2024."

"After six months in his role, Aron has overseen Mau Holding's decision to invest in Sjung, a company co-founded by preschool education researchers Ylva Holmberg and Åsa Sahlée. The startup is developing an app that provides preschool teachers with access to a diverse library of newly recorded music from various cultures and in multiple languages. With Sjung, Ylva Holmberg and Åsa Sahlée aim to foster and strengthen an equitable preschool environment, where children gain access to their voices through music, and where preschool teachers are given the opportunity to teach music based on scientific principles. To achieve this, they are developing Sjung, a digital music resource with pedagogical tips on how to use music in children's groups. The music service is designed to be accessible to all educators, regardless of their prior musical knowledge or experience."

""At its core, this is about democracy and inclusive preschool education, where music-making is on the children's terms, and every child has the right to find their voice. That's our driving force and what we want to contribute," says"

Mau Holding has made its third investment by backing Sjung, a startup building a music app for preschool educators. The investment marks a strategic shift toward a more proactive model to accelerate commercialization of ideas from the university. Under new CEO Aron Podavka, the firm broadened its focus beyond prior life-science investments. Sjung was co-founded by preschool researchers Ylva Holmberg and Åsa Sahlée and offers a diverse library of newly recorded music from multiple cultures and languages, plus pedagogical guidance. The service aims to enable inclusive, research-based music teaching accessible to all preschool teachers regardless of musical background.

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