""If you're spending a hundred million dollars on making one feature film, which is 90 minutes, imagine taking a hundred million dollars and spending it on, like, 50 movies. Same quality. Same amount of output, visually. But you make way more content. So you have way better chances of hitting something. It's a quantity problem.""
""Things are changing fast. Much of the early skepticism around AI came more from a place of fear and misunderstanding, but now most people understand what these powerful AI tools can do.""
Cristóbal Valenzuela, CEO of Runway, advocates for studios to invest in multiple films instead of one expensive project. He suggests that spending $100 million on 50 films could yield the same quality and output, enhancing the likelihood of a hit. Valenzuela acknowledges the controversy surrounding AI in creative industries but believes skepticism stems from fear and misunderstanding. Runway's AI tools aim to improve efficiency and reduce production costs, already benefiting various studios and creators.
Read at TechCrunch
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