"Backed by Peter Thiel and Donald Trump Jr.'s 1789 Capital, the Enhanced Games aims to disrupt the Olympics with a competition that allows athletes to dope. Launching in Las Vegas in May 2026, the games promise $1 million bounties for breaking world records and lean on a business model reminiscent of Red Bull's, using the spectacle as marketing for future enhancement products."
"Today on TechCrunch's Equity podcast, Rebecca Bellan spoke with Aron D'Souza, co-founder and President of the Enhanced Games, about the business of enhancement, what it means to build in the longevity space, and who gets to do it. Subscribe to Equity on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod."
Enhanced Games is a new competition backed by Peter Thiel and Donald Trump Jr.'s 1789 Capital that permits athletes to use performance-enhancing methods. The event will launch in Las Vegas in May 2026 and will award $1 million bounties for breaking world records. The venture adopts a spectacle-driven business model similar to Red Bull, intending to use high-profile events as marketing for future enhancement products. Aron D'Souza is co-founder and President of Enhanced Games. Core topics include the business of enhancement, strategies for building in the longevity space, and questions of access and participation.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]