Nexon announced the termination of an in-game event for Blue Archive that promoted leaving reviews on Steam, which conflicted with platform policies. The rewards for the event will not be distributed, as the company acknowledged the potential policy infringement. Despite this, Blue Archive experienced significant player engagement, peaking at over 22,000 concurrent players and gaining more than 10,000 reviews, maintaining a 'very positive' rating on Steam. Nexon pledged to adhere to platform policies in future events and continues to focus on improving services for players.
Following the launch of the Steam client, we prepared this event and rewards for all Senseis as a way to create a better service together through your valuable feedback. However, during the process of announcing the reward distribution linked to review submissions, we discovered that certain aspects could potentially conflict with platform policies. As a result, we have decided to terminate the event early.
Please understand that, in order to comply with platform policies, the rewards for this event will not be distributed.
Blue Archive was released on Steam last week, where it peaked at over 22,000 concurrent players. Alongside the reward event, it also amassed more than 10,000 Steam reviews, and despite the review event being terminated this number continues to rise.
Nexon goes on to promise that it will take even greater care when planning future events to ensure it is not going against any other platform policies, while striving to provide a better service for its players.
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