Randy Pitchford, the CEO of Gearbox, addressed backlash over his comments on the price of Borderlands 4, asserting that true fans would find a way to afford the game. He expressed gratitude for the support shown to the game's developers and emphasized the increased production costs associated with the title, which has a budget more than double that of its predecessor, Borderlands 3. Pitchford highlighted the challenges of pricing in the current gaming economic landscape and reassured that regardless of the final price, Borderlands 4 will be worth it for players.
Nobody likes being taken for granted and it was not my intent. I'm humbled by the love and support that people have shown.
It's a gnarly time in the video game industry when it comes to economics. We've got a competitive marketplace and rising game budgets.
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