A recent Season 4 update for Call of Duty introduced a contentious UI feature that displayed ads for paid DLC within the weapons menu. Activision has since disabled this feature, claiming it was included by mistake. However, the player community remains skeptical, voicing feelings of gaslighting from the company amidst ongoing frustrations regarding microtransactions. Despite some players appreciating the feature for its utility, its removal does little to alleviate concerns over Activision's approach to monetization, particularly with the recent release of bundles like the one featuring Ana de Armas' character from the John Wick series.
The new UI feature in Call of Duty, seen as intrusive advertising for microtransactions, was removed after fan backlash despite Activision's claim it was an accidental test.
Activision's assertion that the in-game ads feature was merely a miscommunication has not successfully quelled players' concerns about the ongoing push for microtransactions.
Despite the controversial feature's removal, many players believe it highlights a larger issue regarding how microtransactions are integrated into online games.
Activision introduced a new store bundle featuring Ana de Armas' character from John Wick, prompting more reactions about the commercialization strategies in the game.
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