"Financial terms of the deal were not disclosed, but EA said the Madden NFL series will continue and that EA will remain the exclusive developer of "simulation" NFL games. The deal also covers "new content and experiences" for EA's College Football series, along with "new, large-scale interactive experiences for football fans..." EA and the NFL are staying in business together. EA and the NFL aren't giving much away about future projects, but the companies teased a "reimagining" of "interactive football experiences." The aim here is to give players the ability to "play, watch, create, and connect.""
"EA announced this deal with the NFL not long after it confirmed it was selling itself to an investor consortium led by Saudi Arabia's PIF for $55 billion. While EA's Madden NFL series is continuing, the company's efforts to revive its college basketball game series are apparently not coming to fruition. The Madden series is an annual juggernaut, regularly ranking as one of the best-selling games each year in the US. So far in 2025, Madden NFL 26 is the No. 7 best-selling game of the year in the US."
Electronic Arts and the NFL signed an expanded, multi-year exclusive agreement keeping EA as the exclusive developer of simulation NFL games and continuing the Madden NFL series. Financial terms of the deal were not disclosed. The agreement includes new content and experiences for EA's College Football series and promises new, large-scale interactive experiences for football fans designed to let players play, watch, create, and connect. The partnership follows EA's presenting-sponsor role at an NFL game in Dublin and coincides with EA's pending $55 billion acquisition by an investor consortium led by Saudi Arabia's PIF. Madden NFL 26 remains a top-selling title in 2025.
Read at GameSpot
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