Recent events in Fortnite have sparked controversy, as the game's Galactic Battle event brought back Darth Vaderâs character with an AI-generated voice imitating the late James Earl Jones. This has led to an unfair labor practice complaint from SAG-AFTRA against Epic Games, alleging that the use of AI voice replacement undermines human voice actorsâ rights. SAG-AFTRA argues that the agreement with Jones' estate does not cover other actors who also contributed to the iconic role, emphasizing the need for negotiations regarding AI usage in voice acting. The situation raises broader questions about the impact of AI on creative industries.
We celebrate the right of our members and their estates to control the use of their digital replicas and welcome the use of new technologies to allow new generations to share in the enjoyment of those legacies and renowned roles.
SAG-AFTRA contends that Fortnite's parent companies, Llama Productions and Epic Games, committed the unfair labor act by failing to disclose its intent to replace a human performer with AI and for not coming to an agreement with the union ahead of time.
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