"In the last six months, GTA Online has averaged around $1.3 million a day in revenue. The company has also sold around $5 billion in Shark Cards since 2013, which provide players with in-game cash that can be used to buy cars, clothes, and so on."
"Rockstar and parent company Take-Two Interactive poured a lot of time, resources, and money into improving, upgrading, and expanding GTA Online. New content, like long-awaited heists, was added via free updates that also brought with them new locations to buy, businesses to run, weapons to use, vehicles to drive, and even fresh tunes."
Launched in 2013, GTA Online initially struggled with technical issues and limited content. However, Rockstar invested heavily in its development, leading to significant player growth and revenue. By 2026, leaked data revealed that GTA Online averages $1.3 million in daily revenue, with over $5 billion in Shark Card sales since its launch. As anticipation builds for the release of GTA 6, questions arise about how Rockstar will transition players from GTA Online to the new game, given its ongoing success.
Read at Kotaku
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