Marvel is set to revive its Swimsuit Special comic series, originally from the 1990s, on July 9. This series will depict characters in swimwear and include designs for new costumes in Marvel Rivals, the popular multiplayer game by NetEase Games. The initiative follows DC's swimsuit-themed artwork scheduled for the same summer. Fans anticipate a potential focus on swimwear during the upcoming battle pass of season 3 of Rivals, which could lead to a significant increase in revenue for the game developers, highlighting Marvel's strategy in leveraging nostalgia and fan service for commercial gain.
On April 17, Marvel announced the return of its Swimsuit Special, featuring superheroes in swimwear, and introducing swimsuit-themed skins in Marvel Rivals.
The last Swimsuit Special published in 1995 had elements of fan service while acknowledging the need for gender parity in its depictions.
Marvel is expected to release new costume designs for Marvel Rivals alongside its swimsuit-themed comic on July 9, aligning with the start of season 3.
It's suggested that the battle pass for the upcoming season of Rivals might focus entirely on swimwear, indicating significant revenue potential.
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