"With the holiday season drawing closer--and radio stations warming up their Mariah Carey Christmas playlists--PlayStation is rolling out a new advertising campaign to convince people that the PS5 is the place to be. This year, the theme is "it happens on PS5," and Sony has rolled out three ads showcasing scenes familiar to gamers. First off, there's the stunt jump showcasing an ambitious--but failed--attempt to do a Superman and make an 18-wheeler leap over a tall building:"
""The Unexpected Catch" shows off some fishy body horror that wouldn't look out of place in a David Cronenberg movie: And finally, "Everyday Problems in Everyday Vehicles" proves that even in a future where interstellar ships are the norm, you just can't beat a good truck when it comes to reliability: Meanwhile, Xbox has launched its own holiday marketing campaign by leaning into the ex-boxer meme."
PlayStation launched a holiday advertising campaign themed "it happens on PS5" featuring three cinematic ads that dramatize familiar gaming scenarios. One ad centers on an ambitious stunt jump that fails spectacularly; another, "The Unexpected Catch," displays unsettling body-horror imagery; and a third, "Everyday Problems in Everyday Vehicles," contrasts futuristic spacecraft with the dependability of a truck. Xbox countered with a separate holiday campaign using the ex-boxer meme. November marks the fifth anniversary of the PS5, which first went on sale on November 12, 2020; the console has sold 80.3 million units as of August 7, 2025. Sony is also teasing modular PS6 concepts and new AMD-powered hardware innovations.
Read at GameSpot
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