The Nintendo Switch 2, priced at $450, presents a significant increase from the original Switch's $300. This price rise raises concerns, especially regarding accessibility for young gamers. During an investor call, Nintendo acknowledged this issue, with president Shuntaro Furukawa asserting that the price reflects the gaming experience offered. Nintendo aims to engage young children through various non-gaming avenues while monitoring potential barriers due to pricing. Despite initial concerns, the Switch 2 became the fastest-selling console upon launch, and its sales trajectory will determine any future pricing adjustments.
We believe the pricing of Nintendo Switch 2 is appropriate for the gaming experience it offers, and what is most important is to provide entertaining experiences that demonstrate the value to consumers.
It is true that Nintendo Switch 2 has a higher price point than our past gaming systems. We are creating various opportunities outside of our gaming systems for young children to engage with Nintendo characters and game worlds.
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