""GTA 6 ALERT - EXTREMELY SERIOUS SITUATION" the verified X account Zap Actu GTA6 posted on Tuesday. It was re-sharing allegedly leaked footage of the upcoming game found on TikTok and hyping it up due to the "sheer level of realism" including "shockingly lifelike" NPCs and a "dynamic weather system unlike anything seen in GTA V." The footage is 100 percent fake, but that didn't stop the post from generating over 4.2 million impressions as it zipped around Elon Musk's third-rate Reddit knock-off."
"It illustrates the collision of three distinct but related developments: industrial-grade AI slop, algorithms designed to make that slop go viral, and the enshitification of a major social media platform controlled by a single, unhinged, soon-to-be trillionaire. None of this felt great four years ago, but my god, how quickly did it all get much, much worse. The problem's not isolated to X, either."
Generative AI tools make it easy to create convincing fake gameplay footage of a long-delayed open-world sequel with only a few clicks. Verified and high-reach accounts can reshare such fakes and generate millions of impressions, embedding deceptive media into platform algorithms. Algorithms amplify low-quality but viral content, while centralized platform control and weakened moderation increase susceptibility to manipulation. A repeated posting campaign can even trick search and indexing AI tools into treating false claims as real. The combination of industrial-grade AI fakes, viralizing algorithms, and degraded platform governance is worsening the online information environment.
Read at Kotaku
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