Sony has announced the shutdown of its PlayStation Stars loyalty and rewards program, which was launched in 2022. Designed to offer digital collectibles, it received feedback indicating a need for change; these collectibles were not NFTs. Grace Chen emphasized that the company is evolving to better align with player activities and industry trends. New memberships will cease immediately, but existing users can continue earning rewards until July 23, 2026, when the program will fully conclude.
Sony is winding down the current version of its PlayStation Stars loyalty program, highlighting its intention to refine efforts based on player engagement and industry trends.
Grace Chen stated, 'We've learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends.'
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