Take Two's recent quarterly earnings report did not include a specific price for the highly anticipated GTA 6, although estimates suggest it could range from $70 to $100. CEO Strauss Zelnick emphasized the company's strategy of delivering more value than the charge, mentioning variable pricing for their titles. Despite the anticipation surrounding GTA 6, he refrained from confirming any price, citing the need to ensure a quality experience for consumers. The company's position on game pricing remains cautious amid industry trends.
"Our goal is always to deliver more value than we charge," said Zelnick. He added, "We've had variable pricing at the company forever." This highlights the company's strategy regarding pricing and value delivery.
Zelnick described GTA 6 as "perhaps the most highly anticipated property pre-release in the history of entertainment," underscoring its significance and expectation in the market.
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