Design leadership framed the Xbox Series X and Series S era as concluding while emphasizing a mission to create powerful, purposeful technology that integrates into people's lives. Hardware and accessories are described as reflections of both creators and users, with products positioned as meaningful to people. Microsoft has expanded the Xbox concept beyond consoles by comparing it to household devices and by pursuing an AMD partnership to co-engineer silicon across future first-party consoles and cloud. Lengthening console generation cycles support a shift toward diverse hardware, cloud integration, and device-agnostic strategies for delivering games.
"As we wrap up this journey with the Xbox Series X and Series S, the mission behind these consoles echoes everything I've learned over 30 years--to create technology that's powerful, purposeful, and beautifully integrated into people's lives," wrote Carl Ledbetter, Partner Head of Design at Xbox.
"Xbox is about fun and playing games," he continued.
"The console, the controller, the headset, all of the devices become a reflection of the people who make them, but more importantly, of the people who choose to purchase and use them. These products matter to people."
Microsoft also talked in June about how it's partnering with AMD to "co-engineer silicon across a portfolio of devices, including future first-party consoles and cloud."
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