The new A Minecraft Movie has quickly become a hit, ranking as the second highest-grossing film in the video game genre after just two weeks. Microsoft CEO Phil Spencer discussed the potential benefits of the film in expanding Minecraft's audience, noting it could engage those unfamiliar with video games. He emphasized the importance of respecting the game's legacy and maintaining quality. The film took over a decade to produce, reflecting the careful consideration to ensure it complements the existing Minecraft experience while serving the community well.
"Maybe they don't play video games, and this is an opportunity for them to see it on the big screen, 'What is this Minecraft thing?' and get invested in it."
"That is the high order for me: How do people feel? Does this respect the IP? Does it respect the franchises?"
"Because anything that might take away from the quality and expectation of the video game could be so damaging."
"We want to make the community proud and ensure it adds value to the Minecraft experience."
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