
Treyarch began as the secondary Call of Duty studio and was often viewed as the franchise's "B-team." Treyarch's 2006 Call of Duty 3 was a competent World War II shooter, but Infinity Ward's 2007 Modern Warfare set a revolutionary new standard for campaigns and multiplayer. Treyarch's 2008 World at War returned to World War II and resembled a reskin of Modern Warfare. In 2010 Treyarch shifted direction with Call of Duty: Black Ops, introducing a nonlinear, twisty Cold War-era espionage thriller. Black Ops featured a fully voiced protagonist, Alex Mason, and included portrayals of Fidel Castro and John F. Kennedy, departing from previous series conventions.
"Comparisons between Treyarch and series creator Infinity Ward were common on internet forums, and a general sentiment among fans and even some industry figures was that the former was the franchise's "B-team." Treyarch's 2006 game Call of Duty 3 was a competent World War II shooter, but it was quickly overshadowed the following year by Infinity Ward's Modern Warfare--a downright revolutionary game that set a new standard for first-person shooter campaigns and online multiplayer modes."
"The twisty story of Call of Duty: Black Ops jumped between different points of time and perspectives. For the first time, Call of Duty ventured into a new historical period, with the Cold War era offering Treyarch several thematic and storytelling opportunities to explore. Rather than telling another boots-on-the-ground story of soldiers in the trenches, Treyarch opted to craft a complex espionage thriller, breaking conventions that previous games in the series established."
Read at GameSpot
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