ASUS confirmed that the ROG Xbox Ally handheld consoles will reach stores on October 16, 2025. Two models—ROG Xbox Ally and ROG Xbox Ally X—were detailed earlier in the summer, though pricing remains undisclosed. Pricing comparisons reference the 2024 ROG Ally X at $800 and the 2023 ROG Ally Gaming Console at $500, prompting estimates near $650 for the ROG Xbox Ally and $900 for the Ally X. Pre-order timing is likely to be announced in the coming weeks. Xbox executives praised the hardware on the Official Xbox Podcast, citing positive experiences with several game titles.
Xbox gamers will have a new option for taking their library on the go this fall. During Gamescom 2025, ASUS revealed that the Xbox Ally handheld consoles will be on store shelves on October 16. We heard a thorough explanation of the specs and availability for the ROG Xbox Ally and ROG Xbox Ally X this summer, but the arrival date is the only new info to come from the major gaming event in Cologne.
There's still no price available for these handhelds, but we expect to receive that critical detail along with pre-order information some time in the coming weeks. For comparison, the 2024 ROG Ally X costs $800 while the simpler ROG Ally Gaming Console from 2023 costs $500. So if we were hazarding guesses, the ROG Xbox Ally might come in at a price tag around $650, while the spiffier ROG Xbox Ally X could be more in the ballpark of $900.
The Official Xbox Podcast also included a about the upcoming handhelds, with a pair of Xbox execs talking about the devices and their experiences using them for titles like Tony Hawk's Pro Skater, Clair Obscur: Expedition 33 and Balatro. The chatter is unsurprisingly very positive about the hardware, but it might have enough tidbits to hold you over if you're super amped about getting your own hands on an Xbox Ally this fall.
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