
"A leaker by the name of KelperL2 claimed that Microsoft will be selling the Project Helix chip to manufacturers like ASUS and MSI, essentially letting you buy machines running on the Project Helix innards."
"Jason Ronald, the vice president of Xbox's gaming devices and ecosystem, responded, saying that Project Helix 'will be available as a 1st party Xbox console.'"
"Ronald doesn't dispute the speculation that Helix chips could be used in third-party devices, however, and considering Xbox's recent focus on the ubiquity of the brand, it doesn't seem out of the question."
"With all the big shakeups up top at Xbox following the departure of Phil Spencer and Sarah Bond, the company moving to completely erase the existence of its 'This is an Xbox' advertising campaign, just how much its future plans involve blurring the line between a traditional console and a living room PC are a bit unclear."
Microsoft is developing the next Xbox, codenamed Project Helix. Rumors suggest it may involve third-party manufacturers like ASUS and MSI. A leaker claimed Microsoft would sell Project Helix chips to these companies, leading to speculation about the console's nature. Jason Ronald confirmed that Project Helix will be a first-party console. However, he did not deny the possibility of Helix chips being used in third-party devices. The future direction of Xbox remains uncertain amid recent leadership changes and a shift in marketing strategy.
Read at Kotaku
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