Founded in 2023, the women's 3-on-3 basketball league Unrivaled commands high player salaries, offering a lucrative alternative to overseas play during the WNBA offseason. As it launched in January, partnerships with major brands like Miller Lite and Sprite positioned Unrivaled as a unique opportunity for sponsors. In its debut season, the league generated over $27 million in revenue and attracted a broad viewer base, enhancing market interest in women's sports. After securing a media rights deal with TNT Sports in 2024, the potential for growth and sponsorship expanded significantly, marking a turning point for female athletics marketing.
Brands are looking to invest more in women's sports. They're seeing true ROI now, but there's still limited opportunity to deploy. They want to have touch points quarterly, throughout the year, and we fit into a timing where it was a wide open landscape.
Our vision of sponsorships is more of partnerships, where we need to be an extension of these brands.
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