Suns' Ishbia begins franchise reset after 'failure'
Briefly

Mat Ishbia, owner of the Phoenix Suns, voiced his dismay over the team's performance, despite having star players like Durant, Booker, and Beal. He described the past season as embarrassing, citing a lack of passion and identity. Ishbia's remarks came after a disappointing 36-46 record that resulted in missing the playoffs for the franchise's storied history. He emphasized the need for a team that reflects the grit and joy of Phoenix. Following the season, Ishbia has already initiated changes, including firing coach Mike Budenholzer, steering toward a redefined team ethos.
I want to put a team out there on the court that everyone is proud of. It has to have an identity - an identity similar to Phoenix. Some grit, some determination, some work ethic, some grind, some joy. We just haven't had that.
Embarrassing season, right? Disappointing. Awful. I watch every game like all you guys do and no one's proud of it, no one's happy with it, from me, to the front office, to the coaches and players, to the marketing executives to the security guards.
Read at ESPN.com
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