Strong brokerage leadership is defined by clear values and a commitment to those principles, as discussed by Jacobi from Windermere. He emphasizes that adhering to values not only guides decision-making but helps attract agents who resonate with those ideals. Additionally, in an increasingly combative competitive landscape, leaders must avoid needless conflicts and maintain a balance to enable agents to serve their clients effectively. Jacobi critiques the one-size-fits-all approach of national brands, emphasizing the difficulties that arise from governing local markets from a distance.
âHaving very clear values and sticking to it is leadership No. 1.â
âAvoiding needless conflict... agents are after each other. As a leader, we've got to be really careful to not do the harm to them.â
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