"Breezm Eyewear , the South Korean disrupter now making its U.S. debut, has opened a flagship on Seventh Avenue, a few blocks from Bryant Park. It's tucked inside an eighth-floor studio but, once you step inside, the whole operation feels nothing like a standard optician. There are no walls of generic plastic frames and no endless "try this, now try that" spiral."
"The process takes seconds. A quick facial scan maps every curve, angle and contour, then an in-store system recommends shapes that work with your proportions. From there, each pair is 3D-printed to your exact measurements, eliminating pressure points and the headaches that come with frames that never fit quite right in the first place. The customization doesn't stop at fit: the brand offers a huge lineup of colors, finishes and styles-sleek neutrals, punchy brights, minimalist wire-inspired silhouettes, dramatic thick acetates, you name it."
"Breezm has already racked up serious recognition abroad, including nods from the CES Innovation Awards and a Harvard Business School case study on its precision-fit system. A nationwide mobile app will launch this winter, allowing anyone to order frames without visiting the flagship. Long-term, the brand is aiming for 100 stores but, for now, New Yorkers get first dibs."
Breezm Eyewear, a South Korean company, opened a flagship on Seventh Avenue near Bryant Park offering a studio-style retail experience without walls of generic frames. The store uses AI-powered 3D facial scanning to map every curve and an in-store system to recommend shapes matched to individual proportions. Each pair is 3D-printed to exact measurements to eliminate pressure points and poor fit. The product line includes a wide range of colors, finishes and styles, with prices starting around $250. The company has earned CES recognition, a Harvard Business School case study, plans a nationwide app this winter and aims for 100 stores long-term.
Read at Time Out New York
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