In 2024, Apple experienced a notable decline in smartwatch shipments, dropping by 19%, attributed to weak demand in all regions apart from India. This downturn marks the fifth consecutive quarter of declining shipment figures. Key reasons include the absence of a new Apple Watch SE model and minimal upgrades on the Series 10. By contrast, competitors in the smartwatch market showed growth during the same period. Future prospects may improve with anticipated releases of next-generation models, such as the Watch SE and Watch Ultra 3.
2024 was challenging for Apple in the smartwatch market, with shipments declining by 19%, marking five straight quarters of decline and highlighting regional demand disparities.
While smartphone sales flourished for Apple, its smartwatch division struggled due to diminishing demand, especially outside of India, where competition grew stronger.
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