In the first quarter of 2025, 46.6 million wearable band devices were shipped worldwide, marking a 13% increase from the previous year. Xiaomi topped the market with 8.7 million shipments, capturing 19% of the market and achieving remarkable 44% annual growth, largely due to its Smart Band and Watch updates and the introduction of its budget-friendly Redmi series. Apple and Huawei followed as the second and third largest vendors, respectively. Additionally, consumer preferences highlight price and battery life as the top buying considerations, while future competition is expected to center around ecosystem integration and subscription services.
A total of 46.6 million wearable devices were shipped in Q1 2025, showing a yearly growth of 13% with Xiaomi leading the market.
Xiaomi's annual growth of 44% in wearable shipments was driven by new Smart Band and Watch models, alongside the affordable Redmi series offerings.
Canalys forecasts that ecosystem integration and post-purchase services will dominate wearable competition, with subscription models enhancing user engagement and brand revenue.
Consumer preference in Europe shows price and battery life as key factors in wearable purchase decisions, overshadowing less prioritized features like sports tracking.
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