"Fitbit still has enormous brand recognition, and while its current offerings may be debated, the brand carries significant weight in the market."
"Speculation arises as references to 'Google Health Premium' appear in app stores, indicating a potential integration of Fitbit software into the Google Health ecosystem."
"The Apple App Store listing shows 'Google Health Premium' options priced similarly to Fitbit's, suggesting that the two may remain separate yet related."
"The next display-less fitness tracker is expected to be called the Google Fitbit Air, indicating that the Fitbit brand will continue to be utilized."
Fitbit retains strong brand recognition despite speculation about its future under Google. There are indications that Google may rebrand Fitbit software as Google Health Premium. Recent listings in app stores show pricing for Google Health Premium options similar to Fitbit's. However, Fitbit Premium remains distinct from Google's other subscription services. The upcoming display-less fitness tracker is expected to be named Google Fitbit Air, suggesting that the Fitbit brand will continue to exist alongside Google's offerings.
Read at GSMArena.com
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