"If I had to whittle down my favorite thing about CSS-Tricks to one thing - and like Tom Petty hits, there's a lot of 'em - it's that we take moments like this to hit Pause and simply write like humans. We're a super technical site that gets into super technical web dev jargon and yet we're just a set of people trying to learn together with other people and be better at what we do,"
"Jumping straight to it: there were 20 million unique views in 2025. This is a huge drop-off from last year's 26 million... and you can literally see the cliff in July when Google added AI summaries to the top of search results. So, yeah, we're down an alarming 23% for the year, but the real month-over-month impact is more like 30%. Ouch."
"What I'm ultimately trying to say is Thank You. Because of real people like you and the small team of folks who contribute here, I get to make this my day job. It's the best job I've had in my life and it's only possible because you keep showing up each day to read, learn, share, and discuss all-things-front-end (and a little CSS, of course) with us."
CSS-Tricks emphasizes a human, communal approach alongside deep technical content across design, development, accessibility, and performance. The site recorded 20 million unique views in 2025, down from 26 million the prior year, a 23% decline with a roughly 30% month-over-month impact. Traffic fell sharply beginning in July after Google added AI summaries to search results, visibly reducing referral visits. The decline aligns with trends seen across other publishers. Gratitude is expressed toward readers and contributors for enabling the site to operate as a sustainable day job. The site anticipates adapting strategies to the changing digital publishing landscape.
Read at CSS-Tricks
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