Tracey Halama shifted from a 20-year tech career into health and wellness in her early 40s. She builds brands that aim to improve energy, strength, and overall wellbeing, having helped introduce collagen at Vital Proteins and now focusing on fiber at Supergut. Supergut centers on gut and metabolic health using green banana fiber to support the microbiome and respond to interest in GLP-1s. As CEO, she combines clinical validation with approachable lifestyle positioning, leading with creativity and accountability. Her personal routine includes early rising, brief phone checks, morning stretching, creative variety, and a regimen of 25 supplements.
I love creating products that don't just sell, but genuinely change lives, from introducing collagen to the mainstream when I worked at Vital Proteins to now reshaping the fiber space at Supergut. Supergut is a supplement company focused on gut health and metabolic wellness. Our hero ingredient, green banana fiber, supports the gut microbiome. With growing awareness around GLP-1s and gut health, we're aiming to transform the supplement aisle.
As CEO, my job is to bridge science with lifestyle, making our products clinically validated but also approachable and inspiring. It means leading with creativity, accountability, and a vision for growth. The only way I can deliver on that is by living in a way that keeps me focused and balanced, but I get bored easily and thrive in a little bit of chaos. Variety, creative outlets, and a mix of 25 different supplements help fuel my routine.
5:30 a.m.: Rise early and start with gentle movement I naturally wake up with the sun around 5:30 a.m. I'll usually check my phone quickly - just to make sure nothing urgent has come in - and then I set it aside. Then, movement comes first: I keep a Stakt foldable yoga mat in my bedroom and spend about 10 minutes stretching.
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