Avril Lavigne debuts Pinot Noir with Banshee Wines: Is it worth the hype?

"A millennial pop-punk icon known for her trademark smoky eyes and head-bopping anthems is making her debut on the wine stage. Avril Lavigne, the eight-time Grammy-nominated songstress of the early aughts, has partnered with Geyserville's Banshee Wines to produce a limited-release Pinot Noir from Alexander Valley. (Incidentally, Lavigne or la vigne in French means vine or vineyard, a detail my high school French teacher would be delighted to know I noticed on my own.)"

"Lavigne, who has sold 50 million albums worldwide, broke onto the music scene in 2002 with the hit single Complicated. The song catapulted the Canadian-born singer into the mainstream and has since been certified three times platinum by the Recording Industry Association of America. Named in honor of the smash hit, Complicated, the wine is being released following Lavigne's successful North American Greatest Hits Tour, where Banshee was the official wine sponsor."

"Complicated enters a competitive market, joining the ranks of other celebrity wines as many brands face challenging conditions and shifting consumer trends. The limited-release Pinot Noir will have to contend with the growing number of celebrity offerings, including the Duchess of Sussex Meghan Markle's As Ever Rose, actress Jessica Biel's Prophet and Poet, singer Kylie Minogue's French Rose, John Legend's LVE Collection and the ever-popular 19 Crimes from Snoop Dogg."

Avril Lavigne, an eight-time Grammy-nominated Canadian singer who has sold 50 million albums worldwide, partnered with Geyserville's Banshee Wines to produce a limited-release Alexander Valley Pinot Noir named Complicated. The wine honors her 2002 hit "Complicated," certified three-times platinum, and follows her North American Greatest Hits Tour where Banshee served as official wine sponsor. Lavigne said she "rocked out with Banshee Wines backstage every night," and that teaming up felt right. The release joins a crowded celebrity-wine field while Banshee, purchased by Bill Foley in 2018, remains one of the fastest-growing U.S. wine brands and a multi-year Impact Hot Prospect winner.

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