Meghan Markle is expanding her lifestyle brand, As Ever, to include a wine collection, starting with a 2023 Napa Valley Rose. This wine is described as light and celebratory, suitable for summer occasions. Plans are in place for further additions, including a Methode Champenoise sparkling wine and additional varietals. Fairwinds Estate, located in Napa Valley, is the wine manufacturer, known for producing other celebrity wines. The bespoke wine market is on the rise, estimated at $35 billion in 2019 and expected to reach nearly $49 billion by 2027.
Meghan Markle is launching a collection of wines under her lifestyle brand, As Ever, starting with a 2023 Napa Valley Rose curated by the Duchess herself.
The first wine, a light and celebratory rose, is intended for summer occasions, with future plans for a sparkling wine and more varietals.
The wine is produced by Fairwinds Estate, which has also produced wines for other high-profile names, indicating a trend of celebrity involvement in the wine industry.
The bespoke wine market is growing rapidly, with global value projected to increase from $35 billion in 2019 to nearly $49 billion by 2027.
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